As the Digital Communications Lead, Ibtissam is responsible for crafting and implementing innovative digital marketing strategies to enhance MBLA’s visibility and expand its digital presence. She designs compelling informational and marketing materials, produces and disseminates reports, and manages MBLA’s project photos and videos. With a deep passion for culture, communication, and the environment, Ibtissam works tirelessly to captivate MBLA’s national and international stakeholders, inspiring them to engage in the celebration and preservation of the High Atlas region’s rich biodiversity and cultural heritage. Ibtissam holds a Bachelor’s degree in Museology and a Master’s degree in Museography, bringing a wealth of expertise to her role.