The cultivation of rural prosperity is central to our vision of a world where people and nature thrive in harmony. We therefore recognize that rural livelihoods and ecosystem protection are inextricably intertwined. Our targeted efforts have long included smallholder farmers, forest communities, agricultural cooperatives and product consumers. In 2021, we pledged to take further action on our path to help local communities heavily impacted by the Covid-19 pandemic.

We launched our first edition of the High Atlas Food Market on World Biodiversity Day (May 22, 2021) to promote biodiversity-supporting local products in Marrakech. Since then, we have successfully organized 9 editions, inviting over 40 cooperatives from different regions across the Atlas Mountains. The selection criteria for participating cooperatives include those in need of our support to develop new skills and expand their market reach. Cooperatives that have benefited from our capacity-building program use this event as an opportunity to refine their sales skills in a new setting, gain visibility, and connect with new clients and other business owners.