As the regional researcher of Demnate hub, Abderrahim Ihitassen supports local product commercialization and rural entrepreneurship, as well as field surveys and data collection on local agrobiodiversity. Abderahhim holds a Phd in plant biology from Ibn Zohr University in Agadir, he has demonstrated a strongt interest in apiculture throughout his academic career, gaining exceptional skills in characterizing and assessin g beekeeping products and other local products.These abilities enable him to help MBLA’s to support MBLA’s initiative with cooperatives and associations in the High Atlas.